We love that we can set up our stretch tents on ice! We also love that we can pull down the sides of the stretch tent to protect these lovely Oatly baristas and promoters from the icy winds blowing across the ski slopes. This combination of smart tent design together with Oatly's "Oatchinos" and hot chocolate created a cozy coffee experience on ice!

Yes, we're talking about Åre Sessions Festival 2018! What an event it was. Last year, we set up a stretch tent for Oatly in the town square. This year, we took it to new heights (literally) and set it up on the ski slopes.

The stretch tent gave Oatly the opportunity to invite festival skiers (not visitors...see what we did there) to take a short break on the slopes. A warm drink and a reclining chair were offered before the skiers made their way down to the bottom of the slopes, where they enjoyed live music from bands such as Icona Pop and Tove Styrke.

An annual event that celebrates winter, welcomes spring, and kicks off the stretch tent rigging season with a bang!